the fork
Best in Show at San Francisco Addy Awards. Featured in Communication Arts.
This headline-driven campaign also won Best of Division at the SF Addys.
This headline-driven campaign also won Best of Division at the SF Addys.
This headline-driven campaign also won Best of Division at the SF Addys.
The fork was immortalized at Hard Rock Calling, a 3-day music fest in London’s Hyde Park featuring Bruce Springsteen, Neil Young, Pearl Jam and Sir Paul McCartney.
It became a permanent fixture in Times Square, NYC.
Here's the fork in Times Square, ready for its close up.
You may have choked on the fumes of a bus sporting the fork in any number of cities around the world.
The fork became a global brand icon.
This started as a single ad and evolved into a global icon for the Hard Rock brand, wordlessly summing up the idea of a rock ’n’ roll restaurant. It’s been spotted everywhere from England to Italy, Poland, China and beyond. In the U.S., Hard Rock embraced it so fully, they put it up on a permanent revolving sign in Times Square, above their flagship NYC cafe in the historic Paramount Theater.
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For Hard Rock – global brand icon
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