healthy feet

Part sandal. Part day spa. Sure they’re surprisingly stylish, but they also help relax your feet. It’s ooh meets aah.

Part sandal. Part personal trainer. Sure they’re surprisingly stylish, but they also help tone your feet.
Fashion meets fitness.

Part sandal. Part day spa. Sure they’re surprisingly stylish, but they also help relax your feet. It’s ooh meets aah.

Part sandal. Part personal trainer. Sure they’re surprisingly stylish, but they also help relax your feet.
Fashion meets fitness.
Featured in Graphis Advertising Annual.
Birkenstock believes everything should last a long time, including their customers. This campaign invites consumers to not only see their sandals as surprisingly stylish, but also as walking wellness centers.
If I learned anything from this project, it’s that there’s no such thing as a normal looking pair of feet.
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For Birkenstock
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