Genesys brand
The Genesys brand got a full refresh, including creative direction, brand message and look and feel. Handwritten type and illustration elements, and a conversational, empathetic tone were incorporated to highlight the company’s people-first approach.
The brand campaign shows how Genesys cloud contact center software provides the technology behind the best customer experiences – bringing people and things together that were meant to be together. A new tagline brings the message home. We’re behind every customer smile.
"Reunited" TV spot
"Wall of Smiles" TV spot
Brand guidelines cover look and feel, messaging, typography, logo and icon usage, photography and in-situ examples
The Brand Voice guide emphasizes the customer first mentality and conversational, human tone
We developed a Brand Sound Logo as a unique element to boost awareness
Billboard
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