JOHN MUNYAN

Roy Spence launched The Promiseland Project with a keynote speech at SXSW, his good friend Matthew McConaughey appeared on stage, mid-speech, with a dart and said, “Alright, alright, Roy. I’m throwing a dart and wherever it lands is where The Promiseland Project is going first.” He threw the dart and it landed on Watford City, North Dakota. So that’s where we went.

We created an “on-the-ground” activation as a forum – a physical front porch – where all kinds of people, from all walks of life, sat together to talk and listen to one another, as neighbors. About how we’re different, about how we’re the same. And about how we can all find ways to work together.