Hard Rock rebrand
YOU KNOW WHO YOU ARE.
Wherever they are in life, deep down, most people feel like they still have a rocker inside them. The “You Know Who You Are” brand campaign, which ran for five years, reminded them that there is a place they can go to, if not be cool, at least remember what it was like when they were cool.
Honored at the National Addys.
REBRAND 100 winner. National Addy. O'Toole Award finalist.
REBRAND 100 winner. National Addy. O'Toole Award finalist.
REBRAND 100 winner. National Addy. O'Toole Award finalist.
REBRAND 100 winner. National Addy. O'Toole Award finalist.
REBRAND 100 winner. National Addy. O'Toole Award finalist.
REBRAND 100 winner. National Addy. O'Toole Award finalist.
Rock. The universal language. In this spot, Hard Rock goes U.N. plugged.
Wherever they are in life, deep down, most people feel like they still have a rocker inside them. The “You Know Who You Are” brand campaign, which ran for five years, reminded them that there is a place they can go to, if not be cool, at least remember what it was like when they were cool.
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For Hard Rock
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