Blueprint for Better
This brand positioning and awareness campaign was created for the American Institute of Architects. Still in use after 5 years, it has also become the AIA’s rallying cry in their fight against climate change.
Midtown: A Blueprint for Better. This short documentary film tells the story of positive changes in Midtown, a neighborhood in Jackson, Mississippi. Duvall Decker, a Jackson architecture firm, worked alongside residents and community leaders to transform a struggling area into an example of healthy community revitalization.
Caño Martín Peña: A Blueprint for Better is a short documentary film that highlights the resiliency efforts in Puerto Rico after Hurricane Maria slammed the island in 2017 and left more than 3 million American citizens without power.
We partnered with Wired for a series of articles. https://www.wired.com/brandlab/2018/06/aia-blueprint-for-better/p/2
Banner ads drove to articles on architects working to make positive change.
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Role Creative Director & writer
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For American Institute of Architects
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